A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are
A. psychographics and demographics.
B. lifestyle and motivation.
C. word-of-mouth activity and psychographics.
D. opinion leadership and word-of-mouth activity.
E. personality and lifestyle.
Answer: D
You might also like to view...
Assume that one of the process bubbles in the Purchasing Process - Level 0 Diagram is called "order goods and services." The data flow between "order goods and services" and the "vendor" is called a:
a. purchase order b. receiving report c. stock notice d. inventory notice
Antitrust laws are designed to restrict new competition from entering foreign markets
Indicate whether the statement is true or false
Shades n Hues is a company producing cosmetics. It supplies products to stores and beauty salons and also manages its own retail outlets. Therefore, Shades n Hues is engaged in
A. backward integration. B. cross-selling. C. scrambled merchandising. D. horizontal integration. E. forward integration.
Which of the following is NOT an underlying trait of character of an effective leader identified by Johnson?
A. Reverence B. Temperance C. Confidence D. Compassion