List and briefly discuss the five categories of descriptor variables for industrial marketing segmentation as described in the text
What will be an ideal response?
a. Demographics – basic descriptors include company size, industry type, geographic location, and number of employees.
b. Operating variables – includes dimensions of the customers' operations, such as what technologies the customer is currently using and how many of your services or products they need.
c. Purchasing approaches – variables related to the purchasing process and the existing relationship with the company.
d. Situational factors – include the customers' delivery speed needs, order size needs, and particular uses of the product.
e. Personal characteristics – the personal characteristics of the buyers can be used as a segmentation criteria.
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Net income for the year was $45,500 . Accounts receivable increased $5,500, and account payable increased by$11,200 . Under the indirect method, the cash flow from operations is
a. $51,200 b. $45,500 c. $62,200 d. $28,800
Which of the following procedures is not a review procedure for interim financial information?
a. Making inquiries. b. Performing analytical procedures. c. Reading the minutes of the board of directors' meetings d. Obtaining oral assurance from management that there are no subsequent events.
If land is purchased as a building site, the cost of removing existing structures is not charged to the Land account.
Answer the following statement true (T) or false (F)
Which of these is not an advantage of franchising to the franchisee?
a. the training provided b. strict contract provisions c. exclusive selling rights d. cooperative marketing programs