Which method below is a useful decision-making technique that helps to assess the reasons for and against making certain changes?
a. Organizational intervention
b. The force
c. Lewin’s force field analysis
d. Intergroup development
c. Lewin’s force field analysis
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The example given in the text stated that focus groups conducted in Saudi Arabia to determine attitude towards major appliances could be conducted the same as in the U.S. Men and women could participate jointly in the focus group
Indicate whether the statement is true or false
Which of the following statements is most likely true of team selling?
A) It is used most often when the group of target customers is small and homogeneous. B) It consists of experts from a single area of the selling firm such as marketing or finance. C) It can unearth problems and provide solutions that no individual salesperson could. D) It is most often implemented when products are simple and distribution costs are low. E) It simplifies the process of evaluating the individual contributions of sales team members.
Joe expresses concern with Rita, an intern scheduled to work on his team for three weeks. José, Joe's manager, quickly decides to move Rita to another team. Which key problem-solving step has Jose skipped?
A. define the problem B. defuse the situation C. take action D. implement changes E. find a solution
Which of the following statements is not true?
A. Google is the leading platform for mobile display ads. B. Google has four of the top eight apps. C. Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D. Google generates over 50% of all mobile search ad spending.