Consumer-focused marketing includes ________
A) database marketing
B) relationship marketing
C) customer relationship management
D) integrated brand communication
E) All of the above.
Answer: E
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The transactional model of communication emphasizes:
A.turn taking in communication. B.simultaneous communication. C.feedback from receiver. D.the relationship between sender and receiver.
Susan witnessed her employee, Mike, making inappropriate sexual comments to another employee several times in meetings. Susan realized that it was her ethical responsibility to say something to Mike to stop the behavior
In this example, Susan is responding to the a. ethics of language use. b. ethics of nonverbal communication. c. ethical responsibility of senders. d. ethical responsibility of receivers.
______ is essential in relationship building.
a. Friendship b. Self-disclosure c. Long-term commitment d. Love
Steve Cody recommends all of the following tactics for creating a successful employee blog EXCEPT
A) post infrequently to manage expectations. B) be transparent. C) generate as much original material as possible. D) only link to relevant blog sites. E) all of the above.