Read the following statements regarding strategic planning to determine which is not accurate.

A. Strategic planning helps ensure marketers will select the right marketing mix strategies.
B. Strategic planning is a one-time process completed when a firm outlines its objectives.
C. The strategic plan is shaped by the organization's mission.
D. Strategic planning can be used on a personal level to help accomplish goals.
E. Strategic planning can greatly increase the likelihood of success.


Answer: B

Business

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