What are the three major factors to consider when selecting a brand's target position?
What will be an ideal response?
1. Target segment; 2. Relevant competitors and; 3. Salient attributes along which to position the brand
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Answer the following statements true (T) or false (F)
1.Rosa is from Mexico and in Mexico, children are taught to place a high value on individual ability and initiative. 2.In some cultures, the sex of the parent determines who possesses the power to influence other family members. 3.When two people from different families decide to create a new family of their own, they will necessarily enter their partnership with the same value systems and the same role and rule definitions. 4.We are all born the way we are, and families contribute almost nothing to our male and female role assignments. 5.Exhibiting an “other-orientation” facilitates the sharing of effective interpersonal family, work, and health-care relationships. 6.The manner maxim tells us to provide as much information as is needed to communicate the meaning of our message and continue the conversation.
What is the big-bang approach?
Firms recognize revenue, or income, under the following condition(s)
a. completion of the earnings process, only. b. receipt of assets from the customer, only. c. completion of the earnings process and receipt of assets from the customer. d. receipt of cash from the customer, only. e. commencement of the earnings process, only.
The Discount on Common Stock account reflects:
A. One share's portion of the issued corporation's net assets recorded in its accounts. B. An amount of assets defined by state law that stockholders must invest and leave invested in a corporation. C. The amount a corporation must pay in addition to dividends in arrears if and when it exercises its right to retire a share of callable preferred stock. D. The difference between the par value of the stock and the amount paid-in by stockholders when the amount paid-in is more than par value. E. The difference between the par value of stock and its issue price when it is issued at a price below par value.