Emotional appeals are based on each of the following ideas, except:
A) humor and sex appeals are being overused and therefore not as effective as in the past
B) consumers ignore most advertisements
C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised
D) emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand
A
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Which of the following does not represent the impact of changes in EPS on the stock price?
A. Penny differences in EPS matter a lot to investors. B. Management makes accounting choices to get to an EPS number rather than EPS being a random result around analyst's expectations. C. Small differences in reported EPS to expected EPS will not affect the stock price. D. It is better to be $.01 over EPS target than at or $.01 below the target.
The formula to compute annual straight-line depreciation is:
A. (Cost minus salvage value) divided by the useful life in years. B. Depreciable cost divided by useful life in units. C. Cost multiplied by useful life in years. D. Cost divided by useful life in units. E. (Cost plus salvage value) divided by the useful life in years.
The seller and buyer of goods agree that identification will be made by the seller when it manufactures and separates those particular goods out for the buyer. Identification will actually occur:
A) at the time and in the manner agreed upon by the parties. B) according to Code Section 2-501, upon the making of the contract of sale. C) when the buyer points out the particular goods it wants; the seller cannot identify goods. D) when the goods are tendered to the carrier for shipment to the buyer.
Public disclosure rules require that a tax-exempt not-for-profit organization:
A. Post a copy of its articles of incorporation and by-laws on its website. B. Make available a copy of its Form 990-T, but not its Form 990, to the public for a period of up to two years. C. Provide a copy of the minutes to all board meetings to any person who requests the minutes within 90 days of the board meeting. D. Make available a copy of its Form 990 to the public for a period of up to three years.