What can be said of the level of competition when selecting a target market?
A. The more competitors there are within a segment, the less of a chance there is for price wars.
B. The more competitors there are within a segment, the less a company will have to spend to reach out to consumers.
C. The more intense the competition within a segment, the more attractive it is to marketers.
D. A market segment is less attractive to marketers if there are only a few competitors for that segment.
E. The more competitors there are, the more a firm will have to invest in promotion to increase market share.
Answer: E
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