What was the significance of the 1964 landmark Supreme Court case New York Times v Sullivan?
A. Balanced First Amendment right to free speech with libel laws
B. Defined three categories of legal persons for the purposes of libel
C. Extended First Amendment protection of political speech to corporations
D. Extended First Amendment protection of commercial speech to corporations
E. Protected children from television content that is "harmful to minors"
A
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Marketing communications budgets tend to be higher when ________
A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories
Brad's gross pay for the month is $15,400. His deduction for federal income tax is based on a rate of 18%. He has no voluntary deductions. His year-to-date pay is under the limit for OASDI. What is Brad's net pay? (Assume a FICA-OASDI Tax of 6.2% and FICA-Medicare Tax of 1.45%. Do not round any intermediate calculations, and round your final answer to the nearest dollar.)
A) $11,450 B) $15,400 C) $14,222 D) $12,628
Which of the following questions should be considered when determining the correct medium for bad-news message?
A) Should you include an apology? B) Can you do anything to project a positive image? C) How can you maintain goodwill in the relationship? D) What justification and explanation should you include? E) How quickly do you need to share the information?
Questions of policy or questions of fact are best organized using which organizational pattern?
a. topical b. problem-cause-solution c. Monroe’s Motivated Sequence d. cause-problem-effect