________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies
A) Niche
B) Holistic
C) Relationship
D) Supply chain
E) Demand-centered
B
You might also like to view...
International accounting standards require companies to present classified balance sheets with liabilities classified as either current or long term
a. True b. False Indicate whether the statement is true or false
This question contains multiple parts; be sure to answer each. First, explain the difference between motivating factors and hygiene factors in Herzberg's theory of motivation. Give examples of each, preferably from your own experience. Next, imagine that you manage the customer-service department of WebCast, a company that provides TV, telephone, and Internet service to households in the northern part of your state. How would you use Herzberg's theory to motivate your crew of installation experts, who go to people's homes and set up their TV/phone/Internet service?
What will be an ideal response?
When a person buys a sweater from an unknown manufacturer and gives it to a friend as a present and the friend is injured because the sweater contains a poisonous dye?
A) The purchaser may be liable to the friend in contract. B) The manufacturer may be liable to the friend in contract. C) The purchaser may be liable to the friend in tort. D) The manufacturer may be liable to the friend in tort. E) Both C and D.
Which of the following is not one of the hurdles to executing effective change?
a. The cognitive hurdle b. The research hurdle c. The motivational hurdle d. The political hurdle