Identify factors that drive food choices


Many factors—cultural, psychological, physical, social, and philosophical—influence how people choose which foods to eat. Some factors include:
Advertising. The media have persuaded you to consume these foods.
Availability. They are present in the environment and accessible to you.
Cost. They are within your financial means.
Emotional comfort. They can make you feel better for a while.
Habit. They are familiar; you always eat them.
Personal preference and genetic inheritance. You like the way these foods taste.
Positive or negative associations. Positive: They are eaten by people you admire, or they indicate status, or they remind you of fun. Negative: They were forced on you, or you became ill while eating them.
Region of the country. They are foods favored in your area.
Social norms. Your companions are eating them, or they are offered and you feel you can't refuse them.
Values or beliefs. They fit your religious tradition, square with your political views, or honor the environmental ethic.
Weight. You think they will help to control body weight.
Nutrition and health benefits. You think they are good for you.

Nutritional Science

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