Telemarketing is an example of a direct marketing method
Indicate whether the statement is true or false
TRUE
You might also like to view...
If we are testing a hypothesis that a sample percentage does not differ from a hypothesized value at the 95% level of confidence, and we arrive at a z value of 1.98, we would fail to support the hypothesis
Indicate whether the statement is true or false
In comparison to the straight-line layout, a U-shaped layout ______.
A. is more compact B. increases the handling of materials C. requires more manpower D. is highly regulated
Which theory suggests that a retailer becomes vulnerable to competition when its costs (and profit margin requirements) increase?
a. the retail life cycle b. rationalized retailing c. the wheel of retailing d. scrambled merchandising
Which of the following is likely an example of a high contact service?
a. Nail salon b. ATM c. Self-service checkout lane at a grocery store d. Online banking service