"I'm so sorry that I haven't prepared as much as I could have. I've been really busy and did not research as much as I would normally." This statement undermines which of the four C's of credibility?

A. Competence
B. Character
C. Charisma
D. Co-orientation


A

Communication & Mass Media

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The right of fair comment and criticism

A) means performers must put up with comments about their public and private lives. B) allows small portions of copyrighted work to be used in other media products. C) gives public figures the right to object to criticism of their work. D) does not extend to a performer's private life.

Communication & Mass Media

Being about to answer questions such as "How are product purchasers and users responding to queries?" puts you in a position to modify the campaign or learn from your mistakes and create a stronger campaign the next time

Indicate whether this statement is true or false.

Communication & Mass Media

When dealing with a collectivist culture, it is best to stress __________

a) family, loyalty, and national pride b) immediate gratification c) independence d) uniqueness

Communication & Mass Media

Your Internet search about electronic cigarettes has generated hundreds of articles, opinions, studies, and statistics about the topic, and you panic that you will not be able to organize it all into a 10-minute presentation before next week. The term to describe this feeling is

A. information anxiety. B. stage anxiety. C. opinion overload. D. data overload.

Communication & Mass Media