In the country selection process the objective of macro-segmentation is to develop and apply segmentation criteria which allow the marketing manager to screen a large number of potential candidate countries. True/False?
(a) True
(b) False
(a) True
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The approach to conflict resolution that emphasizes both assertiveness (advocating one’s position) and cooperativeness (concern for the other side’s position) is called:
a. Collaboration b. Confrontation c. Avoidance d. Accommodation
Cereals with high sugar and low nutritional values comprised ____% of the food advertising viewed by children in 2007.
a. 5% b. 17% c. 55% d. 92.3%
What is the significance of a research proposal in the marketing research process?
A. It seeks in-depth, open-ended responses, not yes or no answers. B. It provides results in a typical database format for standard website search engines to use. C. It develops and analyzes new information about a market. D. It specifies what information will be obtained and how. E. It is an informal study of what information is already available in the problem area.
Straps Inc. is a leading manufacturer of high-end watches. It is renowned for its reliability and quality and enjoys a monopoly in its home market. It has now adopted a differentiation strategy to expand its business into neighboring countries. Which of the following human resource strategies should Straps Inc. follow to maintain the same momentum in the new markets?
A. It should exclusively focus on marketing to people from the business industry. B. It should hire workers who can provide exemplary customer service. C. It should keep the size of its workforce small to increase efficiency. D. It should hire employees on short-term contracts.