The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
A
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Although marketable securities may be retained for several years, they continue to be classified as temporary, provided they are readily marketable and can be sold for cash at any time
a. True b. False Indicate whether the statement is true or false
A noninfluential and noncontrolling investment is defined as ownership of less than 25 percent of the stock of another company
Indicate whether the statement is true or false
Which of the following is NOT true regarding the conclusion to a speech?
a. It can drive home the message of the speech. b. It is less important than the rest of the speech. c. It can break the entire speech. d. It should reiterate previous material.
When preparing a claim message for which the answer is in question, you should
a. use a deductive sequence. b. use the first-person pronoun throughout. c. always provide a comfortable way for the receiver to say "no." d. suggest benefits the receiver will derive from complying.