Briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses
What will be an ideal response?
The five ways are:
1. independent customer goods and service review forums
2. distributor or sales agent feedback sites which are built by the distributors themselves to describe their experience and level of satisfaction on products or services
3. combo sites offering customer reviews and expert opinions mainly on financial services and high-tech products that require professional knowledge
4. customer complaint sites designed mainly for dissatisfied customers, which allows customers to express their dissatisfaction in certain firms or products
5. public blogs offering personal opinions, reviews, ratings and recommendations on virtually any topic
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What is another name for a referral sample?
A) convenience sample B) judgment sample C) snowball sample D) friend sample E) aided sample
Puneet is a member of a student project team in her Organizational Behavior class. In order to assess the extent to which her team is cohesive, she should ask which of these questions?
A. How well do members of her group get along with each other? B. What is she getting out of the group’s activities? C. How much will these people help her grade? D. Will she need to waste time with them outside of class?
When a company uses ________, it brings in an external company to run some of its essential operations
A) outsourcing B) insourcing C) conventional marketing D) logistics management E) a vertical marketing system
Which of the following is/are true?
a. A bond indenture refers to the financial contract underlying bonds. b. Bonds appear on the balance sheet under the title Bonds Payable. c. Bonds typically carry maturity dates longer than approximately ten years. d. Bonds typically involve many lenders instead of a single lender. e. all of the above