Which of the following is NOT TRUE about the term "image"?

a. Image is a vague term that has many meanings.
b. An organization can control its public image through its communication efforts.
c. Organizations have multiple images.
d. An individual's view of an organization is based on a unique combination of personal experiences, organizational messages, and environmental factors.


Answer: B

Communication & Mass Media

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In general, font size for software-generated presentation slides should be no smaller than __________ points

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This is a strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication among a company's

various publics to create an opportunity for a publicly traded organization's stock to earn fair valuation on the stock market. A) accounting B) money marketing C) investor relations D) banking E) human resources

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Which of the following is an example of a metadiscussion comment?

A. "I think the idea to bring in a local band is an excellent one." B. "I'm not clear on the criteria. Can we review it again before proceeding?" C. "What's for lunch?" D. "Does anyone know the latest statistic on average ACT scores for incoming freshmen?"

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Eliminating vowels and consonants, running words together, and mumbling sentences refers to ineffective

a. articulation b. voice quality c. inflection d. volume

Communication & Mass Media