Tony, who had been mistreated by a policeman, identified with a television program that had police brutality as a central theme. This is an example of

A. mainstreaming
B. attribution
C. resonance
D. gratification
E. agenda setting


Ans: C. resonance

Communication & Mass Media

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Today was Samantha's birthday, and her friends were taking her out for a surprise evening. It was hard enough to pay attention to speeches on a hot afternoon, but Samantha's mind kept wandering to what her friends might be planning-and who might be coming. According to your textbook, theĀ mostĀ important cause of Samantha's poor listening was

A. jumping to conclusions B. failing to listen for main points. C. focusing on appearances. D. adapting to the situation. E. not concentrating.

Communication & Mass Media

This is a measure of the average time an individual listener tunes in to the station:

a. turnover b. share c. TSL d. cume e. reach

Communication & Mass Media

Using the three elements of I. A. Richards' semantic triangle of meaning, diagram a word you or a classmate used in your speech that has more than one connotative meaning. Was the word used clearly in the speech? Why or why not?

What will be an ideal response?

Communication & Mass Media

Give an example of a historical event that impacted free speech in the twentieth century

What will be an ideal response?

Communication & Mass Media