The written word resulted in the development of

a. symbolism

b. complex sets of knowledge.
c. new science.
d. a blurring of sender/receiver.


b

Communication & Mass Media

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________ led to widespread literacy

a. The electronic word b. The printed word c. The written word d. The mediated word

Communication & Mass Media

According to Deborah Tannen, a linguistic scholar and author, which of the following is true

concerning the relationship between listening and gender? A) Women are more apt than men to give listening cues than men. B) Men tend to use listening to establish closer relationships. C) Women play up their expertise and use it to dominate the interaction. D) Men are more likely than women to offer constructive criticism.

Communication & Mass Media

Only HDTV can be considered digital television

Indicate whether the statement is true or false.

Communication & Mass Media

If a station does not generate an audience of the size promised, the station must provide a ______________, usually in the form of free announcements

a. freebie b. makegood c. sellout d. public service announcement e. barter

Communication & Mass Media