Revenue & Sales Corporation and Software Solutions, Inc, enter into a contract for the design of custom software for which Revenue & Sales agrees to pay $4,500. Software Solutions transfers the right to payment under the contract to Creditline Company. Creditline is
A) an assignor
B) an assignee.
C) anobligee.
D) a delegatee.
B
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Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as:
A) company sites. B) transaction sites. C) promotion sites. D) content sites. E) cyber sites.
Another name for the stock release form is the picking ticket
Indicate whether the statement is true or false
Which of the following is the reason for the U.S. Congress placing control of all types of environmental problems under one agency?
A) The Congress wanted the largest environmental agency to have complete control. B) The Congress wanted the attack on pollution to be integrated. C) The Congress wanted to achieve economies of scale. D) The Congress wanted to increase the flow of scientific knowledge between the environmental agency and other agencies.
Lamar is assessing the long-term effectiveness of his firm's IMC efforts. He will probably analyze the firm's success in
A. increasing the lagged effect. B. increasing market share, sales, and customer loyalty. C. expanding customer loyalty by closing the feedback loop. D. shifting customers to rule-of-thumb budgeting. E. increasing inquiries, awareness, and trial of her firm's services.