Every birthday, Samantha receives her gift after a treasure hunt. Her father gives her clues in the form of symbols. She assigns meaning to the symbols and eventually finds her birthday present
What is the process of formulating the clues called?
a) Encodin
b) Decoding
c) Receiving
d) Messaging
A
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That kind of noise caused by people's emotional reactions to words is known as:
A. external noise. B. internal noise. C. semantic noise. D. psychic noise.
According to recent research on Hispanics and social media, which of the following is true?
A) They are more than twice as likely to use social media than their non-Hispanic counterparts. B) They would like to use social media more, but feel unable to do so. C) They are far less likely to use social media than their non-Hispanic counterparts. D) They have grown up with an inherent distrust of social media. E) Social media is the "next big thing" with this key demographic.
Electronic media companies operate in a dual-product market, which means they produce or distribute a product to two different sets of consumers. These consumers are
a. audiences and regulators b. audiences and program producers c. advertisers and marketers d. audiences and advertisers e. none of the above
What was a criticism of Hofstede’s dimensions?
a. They are only for adults and not children. b. They are influenced by the media. c. They only represent the dominant culture within a nation or group. d. They neglect personal motivations.