Discuss the four Ps of the typical marketing mix. Some people consider that there should be more than four marketing mix elements. Suggest two additional aspects that the marketing mix could include
What will be an ideal response?
The marketing mix is the set of tactical marketing tools that a firm blends to produce the response it wants in the target market. The marketing mix consists of everything a firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables — the four Ps. Product means the goods-and-services combination a company offers to the target market. Price is the amount of money customers must pay to obtain the product. Place includes company activities that make the product available to target consumers. Promotion refers to activities that communicate the merits of the product and persuade target customers to buy it. Additional aspects of the marketing mix: (Students' answers to this part of the question may vary. The answer given here is merely indicative.) Additional aspects could include services and packaging.
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Of the four idealized culture types, which discusses innovation as being prized, with organizational members having a large amount of independence and automony?
a. Clan b. Adhocracy c. Hierarchy d. Market
Forming a union requires the support from a majority of the employees in a defined bargaining unit.
Answer the following statement true (T) or false (F)
Flint has been assigned the task of reconfiguring all the digital projectors in his office building. He knows Ellie had to do this two years ago, and he remembers that she was crying in frustration and almost resigned because of complications and a lack of cooperation that hindered her ability to do the job properly. This is an example of Flint taking ________ into account.
A. instrumentality B. vicarious experiences C. past accomplishments D. verbal persuasion E. emotional cues
Identify a true statement about union management relations in the United States.
A. In the United States, management and labor traditionally take the roles of competing adversaries who often clash to reach agreement. B. In the United States, union agreements are made for only one year because of political and social instability. C. In the United States, labor unions typically provide training programs that improve worker readiness. D. In the United States, unions focus exclusively on activism and integration with ruling governmental and political powers.