Describe the four stages of the brand equity pyramid.
What will be an ideal response?
Stage 1 Consumer Recognition; Stage 2 Consumer Perception; Stage 3 Consumer Response; Stage 4 Consumer Bonding)
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If you have a quavering voice, one solution is to:
a. hold your breath for 3 seconds and then release it slowly b. take a deep breath c. smile broadly to relax your facial and throat muscles d. none of the above
The ________ forbids the use of oppressive child labor and makes it unlawful to ship goods produced by such labor
A) Occupational Safety and Health Act B) Fair Labor Standards Act C) Family and Medical Leave Act D) Employee Retirement Income Security Act
When you have a conversation with someone from another culture, you can reduce misunderstandings if you A) speak in short sentences
B) accept a yes or a nod to affirm comprehension. C) wait until you finish a long explanation to request feedback. D) use lots of slang to demonstrate your knowledge of your culture's language.
In January, Alex promised to pay Y-K Inc $5,000 if it would refrain from filing suit against him on a breach of contract action. Y-K agreed and accepted a $5,000 check from Alex. Which of the following statements is correct?
a. Y-K's promise to refrain from suing Alex was not supported by legal consideration. b. Y-K's promise to refrain from suing Alex was supported by legal consideration and is enforceable. c. This is an accord and satisfaction, and Y-K cannot sue. d. The courts would apply promissory estoppel in this situation.