The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.
a. Quasistrategic
b. Strategic
c. Tactical
d. Virtual
b. Strategic
You might also like to view...
In the EPQ model, given that Q is the optimal production quantity, d is the demand rate, p is the production rate, and H is the holding cost per unit per year, the total annual holding cost equation is given by ______.
A. Q/2 ? ([d–p]/p) B. Q x ([p–d]/p) x H C. Q/2 x ([p–d]/p) x H D. Q/2 x H
______ is the total of the social categories that people use to describe themselves.
A. Scripts B. Societal sanctions C. Social identity D. Internalization
All but one of the following are true statements with regard to the use ratio. Which one is not a true statement?
A. A use ratio of 20 percent or higher is generally considered to be satisfactory. B. A use ratio of less than 20 percent is generally considered to be satisfactory. C. The use ratio is found by dividing the number of records not used into the number of records used. D. The use ratio is a satisfactory means of assessing the effectiveness of the program.
In your solutions section of a technology-focused business plan which of the following do you want to do?
a. Stress your organizational team b. Emphasize your go-to-market strategy c. Show robust financial projections d. Show your IP strategy