The ultimate outcome of relationship marketing is a unique company asset called the ________, consisting of the company and its supporting stakeholders
A) brand
B) supply chain
C) marketing network
D) value proposition
E) service channel
C
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In the middle section of a job application letter, you should
A) present your strongest selling points in terms of their potential benefit to the organization. B) give your entire work history, in case the employer doesn't review your résumé. C) address your shortcomings and stress that you're willing to learn. D) state your minimum salary requirements, even if the employer has not requested them. E) ask for an interview and include your contact information.
Managers can improve efficiency and effectiveness in a company's value chain by analyzing
A. a company's own internal activity segments, the suppliers' part, and the forward (distribution) channel portion of the value chain system. B. a company's reinforced activities identified as efficiency measures for improved effectiveness. C. only the distributors' channel portion. D. only the suppliers' part. E. only the internal activity segments.
Which of the following sentences best demonstrates clarity?
A) Every effort should be made to notify each and every employee without delay of next week's gathering. B) First and foremost, it is imperative that all employees be notified of next week's assembly. C) It is the duty of all supervisors to inform their subordinates of next week's congregation. D) Please let your employees know about next Friday's meeting.
Redundancy refers to ______.
a. the duplication of critical components such that the duplicate systems operate in parallel to the original components b. the duplication of components across the entire system such that each component in the system is duplicated c. the creation of a second system to mimic the first system if every component of the first system should fail d. the creation of unnecessary backup systems to provide a level of operational reliability that is not really required