What should marketers do to promote the consistency and reliability of their services most effectively?
A. Limit the number of employees in their organization
B. Train employees and develop standard procedures for dealing with customers
C. Encourage employees to be creative in solving customer issues and complaints
D. Perform as much of the service as possible before the customer arrives
E. Require employees to be shining, happy people all day long
Answer: B
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When a firm offers one or more products to a single segment, it is using a ________ strategy
A) fragmented B) homogeneous C) custom marketing D) mass customization E) concentrated targeting
A _____ doesn't require work to be performed in a specific sequence; instead, the product can be moved from one type of machinery to another in whatever sequence is necessary.
A. product layout B. cellular layout C. fixed position layout D. process layout
If a proposal's profitability index is greater than one:
A. the net present value is zero. B. the net present value is negative. C. the net present value is positive. D. none of these, because the net present value cannot be gauged by the profitability index. E. the proposal should be rejected.
The TCP/IP architecture contains ________ layers
A. two B. three C. four D. five