A(n) _____ designates the vehicles, specific publications or programs, and the insertion dates of advertising.
A. advertising plan
B. media schedule
C. promotion strategy
D. ad outline
E. promotional profile
Answer: B
You might also like to view...
Which sentence best describes a situation that comparable-worth policies were designed to address?
A. An agency works with a supermarket's HR department to design a job that could be held by people with mental disabilities. B. At a utility company, jobs that involve physical strain and danger pay more than office jobs. C. A consumer products company has been sued for racial discrimination. D. In a city government, positions mostly held by women pay less than positions mostly held by men. E. In a manufacturing company, there are no female managers.
An exculpatory clause is generally unenforceable when:
a. it attempts to release a party from liability for ordinarily negligent behavior. b. it involves public transportation. c. it is written clearly and in bold, large print. d. the affected activity is a recreational activity.
What is the legal protection afforded an expression of an idea, such as a song, video game and some types of proprietary documents?
A. Ethics. B. Intellectual property. C. Copyright. D. Fair use doctrine.
A $60,000 outlay for a new machine with a usable life of 15 years is called ________.
A) capital expenditure B) financing expenditure C) replacement expenditure D) operating expenditure