Which tool looks at changes in sales during and after promotional programs to see how the marketing efforts affected company sales?
A. advertising effectiveness
B. promotion evaluation
C. sales forecasting
D. demand analysis
E. sales tracking
Answer: E
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Low barriers to entry would result in:
A) monopolistic markets. B) customer loyalty. C) employee turnover. D) higher profits.
A firm that sends e-mail updates to customers about new products is engaging in personal selling
Indicate whether the statement is true or false
A stock-keeping unit (SKU) is an individual item or product that has an identifying code and is held in inventory somewhere along the supply chain
Indicate whether the statement is true or false
The Druid Fund has a NAV of $9.00 and an offer price of $9.45. We know, then, that
A) Druid is a load fund. B) Druid is about to be issued to the public as a no-load fund with a $0.45 offer cost. C) shares can be purchased only through a stockbroker. D) there is a $0.45 premium paid to investors to buy the shares.