Jonathan sells tacos in the main plaza of a town in Idaho. There are three other vendors in the other corners of the plaza selling tacos of the same quality. If the market demand for tacos decreases in such a way that Jonathan's total revenue is less than his total cost, he will:
a. raise the price of tacos to increase his revenue.
b. reduce costs to increase his profit margin
c. shut down his business immediately.
d. produce the quantity that minimizes his losses.
d
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What will be an ideal response?
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