Compare the three product strategy choices a large organization such as General Electric or Frito Lay has when selling in foreign markets.
What will be an ideal response?
The three choices are a straight extension strategy, a product adaptation strategy, and a product invention strategy. The straight extension strategy retains the same product for domestic and foreign markets. In other words, the product is standardized. The product adaptation strategy recognizes that in many cases people in different cultures do have strong and different product preferences. Therefore, the product is modified, in small or significant ways, for each market. The product invention strategy means the company develops a new product to fit the specific needs of new foreign markets. This is a policy of localization.
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A(n) ____________________ is a grant by the federal government to an inventor giving the exclusive right to produce, use, and sell an invention for a period of twenty years
Fill in the blank(s) with correct word
Protection Transparency, Inc is being audited by Messer and Bromely, LLP. During the assessment of fraud, Messer and Bromely discover that the controller has been creating fictional sales and posting them to the general ledger. Who should the auditors make aware of this issue?
a. Protection Transparency's legal counsel. b. The police. c. The chairman of Protection Transparency's audit committee. d. The predecessor auditor of Protection Transparency.
A ______ is a speech pattern characteristic of a group of people from a particular area or of a specific ethnicity.
Fill in the blank(s) with the appropriate word(s).
The ________ tradition reminds us that we are as likely to act out of habit and based on character as we are to act after careful deliberations.
Fill in the blank(s) with the appropriate word(s).