Audience segmentation is
a. motivating the audience.
b. targeting the audience.
c. dividing the audience into groups.
d. establishing goodwill to the audience.
c. dividing the audience into groups.
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A ________ outline should include cues for delivering the speech.
Fill in the blank(s) with the appropriate word(s).
Context and feedback are aspects of the action model of communication.
Answer the following statement true (T) or false (F)
The Elaboration Likelihood Model suggests we process all persuasive messages that
we receive in the same way. Indicate whether the statement is true or false
Sally and Jeff have been classmates since the third grade. However, they do not have trust or loyalty in their relationship. Their friendship can be best classified as _______
a. reciprocity b. receptivity c. association d. collaboration