Audience segmentation is

a. motivating the audience.
b. targeting the audience.
c. dividing the audience into groups.
d. establishing goodwill to the audience.


c. dividing the audience into groups.

Communication & Mass Media

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The Elaboration Likelihood Model suggests we process all persuasive messages that

we receive in the same way. Indicate whether the statement is true or false

Communication & Mass Media

Sally and Jeff have been classmates since the third grade. However, they do not have trust or loyalty in their relationship. Their friendship can be best classified as _______

a. reciprocity b. receptivity c. association d. collaboration

Communication & Mass Media

A ________ outline should include cues for delivering the speech.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Context and feedback are aspects of the action model of communication.

Answer the following statement true (T) or false (F)

Communication & Mass Media