When a marketer expresses his or her vision of what the brand must be and do for consumers, they are expressing what is called ________
A) a brand promise
B) a brand personality
C) a brand identity
D) a brand position
E) a brand revitalization
A
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A set of rigid and unfavorable attitudes toward a particular group or groups that is formed in disregard of facts is called:
a. Racism b. Discrimination c. Scapegoating d. Prejudice e. Stereotyping
Answer the following statements true (T) or false (F)
1. When computing the present value, the interest rate will vary depending on the amount of risk. Riskier investments, such as FDIC-insured bank deposits, command higher interest rates. 2. When computing the present value, the interest rate will vary depending on the amount of risk. Safer investments, such as FDIC-insured bank deposits, yield lower interest rates. 3. Discounted cash flow methods incorporate compound interest by assuming that companies will reinvest future cash flows when they are received. 4. Net present value is defined as the difference between the present value of the investment's net cash inflows and the investment's initial cost. 5. Management's minimum desired rate of return on a capital investment is known as the return on investment.
Which of the following is an example of risk transfer?
A) Buying a car with air bags B) Only crossing at the corner C) Quitting smoking D) Purchasing auto liability insurance
The Car Service Center has the design capacity to perform an average of 60 repairs per day. The effective capacity of this repair shop is an average of 40 repairs day, while the actual repairs number an average of 36 per day. Given this information, the capacity utilization percentage is ______.
a. (36/40) * 100% b. (36/60) * 100% c. (40/60) * 100% d. ((36*40)/60) * 100%