When your client suffers a public catastrophe that erodes consumer confidence in its brand, which course of action would you recommend?
a. CSR campaign with motivational objectives
b. strategic PR plan highlighting the corporate history of excellence
c. CSR campaign with reputational objectives
d. retooling the organization’s mix of products
c. CSR campaign with reputational objectives
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Scholars Maxwell McCombs and Don Shaw are best known for their pioneering work focusing on
A) news conflict. B) agenda setting. C) visual communication. D) news scheduling.
In 44 Liquormart v. Rhode Island, the Supreme Court:
a) upheld advertising fraud laws; b) upheld a ban on liquor advertising; c) overturned a ban on liquor price advertising; d) upheld Rhode Island’s right to regulate liquor prices; e) ruled that Rhode Island cannot regulate liquor prices.
Filming Assessment You will be graded on accomplishing one set of shots correctly, in proper sequence. Make sure to allow enough time for the complete take to be registered properly and viewable. You will be separated into appropriate sized groups by your instructor. You are solely responsible for the shots that you direct. At the beginning of your shoot, fill out a sheet to indicate who is completing each shot.Do not zoom during your shots.Unless otherwise indicated, use a tripod.
At the end of the first shot, hit PAUSE and then simply record the next shot after it. For each of the following sequences, your instructor will assign a single individual to shoot it. Each individual is responsible for a single set: A, B, C, D, or E. A: 1)Pan right to medium close-up, 2) Medium shot B: 1) Tilt down to wide close-up, 2) Full shot C: 1) Hand-held shot, close shot - character walking down hallway, 2) Medium close-up D: 1) Two shot, medium close shot, 2) Wide close-up E: 1) Over the shoulder, full close-up. 2) Close shot What will be an ideal response?
As your textbook explains, when you use evidence in a persuasive speech, you should
A. use evidence from credible sources. B. choose evidence that is familiar to the audience. C. tell the audience what the evidence proves. D. All of these answers are correct. E. Both use evidence from credible sources and tell the audience what the evidence proves.