The product in the marketing mix:
a. includes point of purchase.
b. includes company image.
c. includes personal selling.
d. includes pricing.
ANSWER: b
The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.
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Daniel is an employee at Atex Inc. Recently, he was moved to a new work team to help in the development of a new product. Chris, his supervisor on the new team, describes the set of behaviors that the new team members will expect of Daniel. Daniel, however, feels that these demands contradict the expectations set forth in his previous role at Atex Inc. Which situation is most likely to be the primary source of Daniel's dissatisfaction about his role?
A. Daniel is involved in Atex Inc.'s grapevine communications channel. B. Atex Inc. has downsized recently, and employees' work is still going through quality checks. C. Daniel is unclear about his work methods because others have different ideas about work processes. D. Daniel is unsure how Atex Inc. will evaluate his performance on this new work team. E. Atex Inc. has brought together employees from different functions to form a team, leading to conflicting expectations.
Explain the accounting for redeemable preferred shares
A person who is insane but not adjudged insane cannot void a contract he or she has entered into
Indicate whether the statement is true or false
Which of the following requirements has to be met for a holder to qualify as a holder in due course (HDC) under the shelter principle?
A) The holder must not be in possession of a prior negotiable instrument. B) The holder must have notice of a defense or claim against the payment of the instrument. C) The holder must have been a party to a fraud or an illegality affecting the instrument. D) The holder must have acquired the instrument from an HDC.