The transactional view is a more satisfying theory of the communication process than the linear view because it __________
a) is simpler
b) is representative of how communication actually happens
c) demonstrates the most recent theory of the communication process
d) explains everything about media communication
Answer: b
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While ______ are not afraid of social media and often embrace it, they like the way an invitation looks and feels in their hands.
A. Gen Z B. Gen Y C. Gen X D. baby boomers
What is an effective way to facilitate closure in off-screen space?
a. frame the object so that its natural dividing lines coincide with the upper screen edge b. frame the object so that its natural dividing lines coincide with the lower screen edge c. frame the object so that its natural dividing lines do not coincide with a screen edge d. frame the object so that we can apply closure within the frame e. place the object in the golden section
According to the text, what strategy has NPR used to attract more people to visit its web site?
a. At the end of each broadcast, listeners are told exactly what they will find on the web siteabout the story they just heard. b. NPR launched an extensive advertising campaign. c. NPR shut down its news broadcasts for a month in 2002, but still maintained its web site.
Cognitive Dissonance Theory proponents believe that human beings desire consistency in their beliefs, attitudes, and behaviors.
Answer the following statement true (T) or false (F)