Convenience stores ________ than supermarkets.
A. offer a broad variety and deep assortment of merchandise
B. avoid selling lower profit products
C. offer self-service to its customers
D. charge higher prices for similar products sold
E. make customers wait in a long checkout line
Answer: D
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When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:
A) financial value B) market value C) revenue premium D) consumer value
For the business judgment rule to apply:
a. there must be a conflict of interest. b. the director must exercise extraordinary care. c. the director must act in the best interests of the corporation. d. All of the above.
To be protected by federal law, a mark must be distinctive enough to identify clearly the origin of the goods or services. A trade symbol may satisfy the distinctiveness requirement by, in certain circumstances:
A) being a descriptive or geographic designation. B) being inherently distinctive. C) acquiring distinctiveness through a secondary meaning. D) All of these.
As cells become smaller, antennas move from the tops of tall buildings or hills, to
the tops of small buildings or the sides of large buildings, andfinally to lamp posts, where they form ___________. Fill in the blanks with correct word