A small U.S. print studio uses Facebook and Pinterest to promote its stationery and other products
The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies. This is an effect of _____.
a. contract manufacturing
b. using social media to expand beyond local markets
c. using dumping to export products
d. product differentiation
ANSWER: b
The print studio uses social media such as Facebook and Pinterest to display its products. This attracts the attention of several companies worldwide, thus allowing the firm to expand beyond local markets. Opening an e-commerce site on the Internet immediately puts a company in the international marketplace.
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