What are the issues surrounding selecting the appropriate survey method for an international marketing research project (Table 6.6 in the text)?
What will be an ideal response?
No questionnaire administration method is superior in all situations. The use of CATI, CAPI, and mail panels depends heavily on the state of technological development in the country. Likewise, the use of mall intercept interviewing is contingent upon the dominance of shopping malls in the retailing environment. The same is true for e-mail and Internet surveys, which rely on access to computers and the Internet. The major methods of interviewing should be carefully evaluated on the criteria given in Table 6.6 in the text. In collecting data from different countries, it is desirable to use survey methods with equivalent levels of reliability, rather than the same method. As in the case of surveys, the selection of an appropriate observation method in international marketing research should also take into account the differences in the economic, structural, informational and technological, and socio-cultural environment. Table 6.6 in the text presents a comparative evaluation of the major modes of collecting quantitative data in the context of international marketing research.
You might also like to view...
State statutes sometimes cover areas that are not covered by federal employment law
a. True b. False Indicate whether the statement is true or false
If the circumstances indicate bad faith, a court can dismiss a debtors' Chapter 13 petition
a. True b. False Indicate whether the statement is true or false
In adjusted exponential smoothing, the closer beta is to ________, the stronger a trend is reflected
A) -1 or 1 B) -1 C) 0 D) 1
Q9 Networks is a leading provider of outsourced data center infrastructure such as web-servers and data storage. Forecast the financial statements for Q9 Networks for Year 6
Use the percent of sales method based on Year 5 and the assumptions listed below. Please note the ratios to sales provided in the table which are useful for making the forecast. Forecast the financial statements for Q9. What is the change in the cash account from Year 5 to Year 6? Sales growth of 20%. The cost of debt is 4%. The Tax rate is 35%. The depreciation rate is 5%. CAPEX is $4,000,000. Cash is the plug account. The following accounts are held constant: Long-term debt and Common Stock. No dividends are paid in Year 6. Q9 Networks Income Statement and Balance Sheet As of December 31, Year 5 ($ 000's) Year 5 Ratios Year 6 Revenue $37,829 $45,395 COGS 25,840 0.683074 SG&A 11,163 Dep. Exp. 535 EBIT 291 Int. Exp. 136 EBT 155 Provision for Income Taxes 55 Net Income 100 Assets Year 5 Year 6 Cash 71,301 Other Current Assets 5,046 0.133390 Total Current Assets 76,347 PP&E 36,757 Total Assets 113,104 Liabilities & Stockholders' Equity Total Current Liabilities 7,688 0.203230 Long-Term Debt 4,091 4,091 Total Liabilities 11,779 Shareholders' Equity Common Stock 178,328 178,328 Retained Earnings -77,003 Total Owner's Equity 101,325 Total Liabilities and Owner's Equity 113,104 A) $2.292 million B) $1.301 million C) -$2.220 million D) -$6.702 million E) -$7.081 million