Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media.
B) Television advertising is an example of mass media.
C) Sales force is a communication channel included in mass media.
D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.
B
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The most valuable source of information in implementing merchandise plans is the final consumer
Indicate whether the statement is true or false
There is a current trend away from areas where organized labor is weak and pay rates are low.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1. The amount of funds necessary to finance the operation is called the capital requirement. 2. Many entrepreneurs prefer to work for someone else for a while to learn how an industry operates or to learn how to manage other people. 3. Most of the businesses in the United States are sole proprietorships. 4. It is difficult to dissolve a sole proprietorship. 5. Perhaps the chief advantage of a sole proprietorship is unlimited liability.
What is the name given to the ratio of investment to gross cash flows?
A) payout ratio B) retention ratio C) plowback ratio D) debt to equity ratio