A service encounter that occurs without any direct human contact is a(n) ________ encounter.
A. Impersonal
B. Remote
C. Detached
D. Public
E. Technology-mediated
Answer: B
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While formulating marketing strategy, companies such as Amway, Tupperware, and Mary Kay Cosmetics differentiate on the basis of:
A) retail sales as opposed to door-to-door. B) door-to-door as opposed to retail sales. C) retail sales as opposed to mass marketing. D) mass marketing as opposed to customized marketing.
The number of scale categories used in noncomparative itemized scales is fixed at five
Indicate whether the statement is true or false
According to KPMG’s ethics defense model, what is the “second line of defense” for ensuring ethical and legal compliance?
a. business managers b. internal audits c. the ethics and compliance officer d. operations managers
Many organizations will provide ______ insurance policies to provide for survivors of an employee who dies while employed by the company.
A. individual term life B. Social Security C. group term life D. workers’ compensation