An attack ad differs from a negative ad in that a specific person is targeted
Indicate whether this statement is true or false.
FALSE
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Which is NOT true of the hypodermic needle or magic bullet theory?
A) intended to have direct impact B) arose at a time when communication was viewed as cyclical C) one of the earliest approaches to mass communication D) one of the earliest approaches to public relations E) refers to the message a PR professional is trying to convey
It is not necessary to identify the sources of presentation
aids. Indicate whether the statement is true or false
According to Goleman (1995a, 1995b, 1998; Goleman et al., 2002), people who have high emotional intelligence quotients (EQs) are more likely than people with lower EQs to create satisfying relationships, to be comfortable with themselves, and to work effectively with others
Indicate whether the statement is true or false
In addition to being open, honest, and positive, Ivy Lee also encouraged companies to be ________________ with their public.
Fill in the blank(s) with the appropriate word(s).