Which of the following refers toa media-scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times?
A. Flighted media schedule
B. Pulsing media schedule
C. Continuous media schedule
D. Seasonal media schedule
Answer: A
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The data processing method that can shorten the cash cycle is
a. batch, sequential file processing b. batch, direct access file processing c. real-time file processing d. none of the above
The Johnsons decided to sell their summer cabin on Beech Lake. They sent flyers out to all who previously had expressed an interest in buying the cabin stating that they were planning on selling their cabin. The flyer described the location of the property, the size of the lot, and the price. If one of the recipients responds by sending a letter accepting, an agreement
a. will not be formed because the flyer was sent out as an invitation to make an offer. b. will be formed because the first to respond gets the property. c. will be formed because the price is included. d. will not be formed because of the parol evidence rule.
The interest rate on Eurodollar loans tends to be based on
A) Eurobonds B) Forward rates C) Spot rates D) LIBOR
All of the following items are generally excluded from income except
A. interest on corporate bonds. B. interest on state and local government bonds. C. child support payments. D. life insurance proceeds paid by reason of death.