Survey data are difficult to get, since results from the larger research organizations are rarely available to the public

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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According to the text, at one point in his research career, Dolf Zillmann decided to stop

doing research on the effects of sexually explicit media. Why did he make that decision?

a. He believed that all of the important questions had been answered. b. He could not find sexually explicit material that was nonviolent. c. He was pressured by university administrators to stop doing research in a controversial area. d. Local courts declared the material used in his experiments were legally “obscene.” e. His closest research collaborator received death threats and threats of sexual abuse of his wife and children.

Communication & Mass Media

Which type of married couple does research show is the least satisfied?

A) traditional B) independent C) separate D) mixed

Communication & Mass Media

Hocker and Wilmot summarize several advantages of clarifying your goals when in a conflict with another person. Which of the following is not an advantage identified?

A. Only clear goals can be shared. B. Clear goals are reached more often than unclear ones. C. Clear goals can be altered more easily than vague ones. D. Solutions go unrecognized if you don't know what you want. E. Knowing the other's goals helps you manipulate the situation to get what you want.

Communication & Mass Media

Heavy watchers of television, especially violent programming, believe in a much more violent world out there and expect to encounter violence sometimes in their lives. This statement reflects which theory of media?

a. cultivation theory b. social learning c. uses and gratifications d. agenda setting

Communication & Mass Media