Wanda was speaking to a group of low-income senior citizens about the benefits of volunteering. She talked about how when she retired, she found volunteering to be rewarding even though it didn’t pay anything and she could have used the extra money. Wanda was demonstrating her similarity with the audience, a principle called
A) identification.
B) coordination.
C) positive labeling.
D) selective exposure.
Answer: A
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A hypothetical illustration ________
A) will generally tend to lessen the speaker?s credibility B) should be presented as though it were true C) is acceptable if the speaker makes it clear it is not a real illustration D) usually bores the audience, so should not be used
Adopting key marketing concepts can help PR in all of the following ways, EXCEPT
a. Can help practitioners position an organization or issue favorably withinthe community b. Can help practitioners identify their priority audiences c. Can help practitioners to become more effective communicators d. Can help practitioners affect the attitudes and behaviors of targetaudiences
Which of the following is TRUE?
A) Women report having more best friends than men. B) Men report having more best friends than women. C) Men appear to have a stronger need for intimacy in same-sex friendships. D) Women, but not men, report that self-disclosure, trust, and emotional support most contribute to a sense of intimacy in their same-sex friendships.
A person who wears a crucifix around his or her neck is probably communicating his or her ________ identity.
A. class B. national C. religious D. ethnic