________ are tools that marketing managers use to assess the merits of a proposed marketing communication and the strategy behind it
A) Touch points
B) Value propositions
C) Story boards
D) Strategy functions
E) Remote segments
Answer: C) Story boards
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Daran is a five-year employee at his company and exhibits some unethical practices, such as extensive time on the Internet for nonwork purposes, lying on time sheets, and overbilling customers. Knowing only this, who among the following likely had the most influence on Daran’s development of these behaviors?
a. his current direct supervisor b. the first direct supervisor he had when he joined the company c. his closest coworkers d. the company’s executive leadership
According to the Case: Charlotte Beers, CEO and Teacher: Work Is All About __________.
a. the Money b. Relationships c. Winning d. Learning
Give an example of an assignment of rights and explain the relationship of the parties
On July 9, Mifflin Company receives an $8,500, 90-day, 8% note from customer Payton Summers as payment on account. What entry should be made on July 9 to record receipt of the note?
A. Debit Notes Receivable $8,500; credit Sales $8,500. B. Debit Notes Receivable $8,670; credit Sales $8,670. C. Debit Accounts Receivable $8,500; credit Sales $8,500. D. Debit Notes Receivable $8,725; credit Interest Revenue $225; credit Accounts Receivable $8,500. E. Debit Notes Receivable $8,500; credit Accounts Receivable $8,500.