Acme Global tries to be a good neighbor to the people who live and work in the cities where the organization’s plants are located. In one neighborhood, citizens asked Acme Global to identify the location of all its suppliers. When it was discovered that Acme Global used suppliers who were 1,000 miles from the plant, the citizens asked Acme Global to consider using more local suppliers. Acme Global agreed and found similar suppliers closer to its plant. This represents the influence of ______ in the external environment on the organization.
A. suppliers
B. society
C. technology
D. competition
B. society
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Because the mode may affect response, mixed-mode forms of data collection are never used in the marketing research industry
Indicate whether the statement is true or false
Repeat the Spuds and Suds Income Statement example from Chapter 7 with the following assumptions: price per unit and fixed costs are expected to increase by an average annual rate of inflation of 2%. Also assume that variable costs as a percent of sales will remain constant at 65%. Finally, suppose that Spuds and Suds is a firm in the early stage of business, and that unit sales are projected to grow at a rate of 20%, 15%, 10% and 5% for 2018-2021 respectively.
a) Create an income statement using the assumptions explained above. b) Calculate the operating break-even point in both units and dollars. c) How many units would Spuds and Suds need to sell in order to achieve earnings, before interest and taxes of $900,000? d) Calculate the degree of operating, financial, and combined leverage for each year. e) Create a chart that shows how the various leverage measures have changed over this five-year period.
Advertising copy tests, brand health tracking studies, and return on marketing investment models are all examples of ________
A) brand awareness measurements B) marketing measurement tools C) advertising report card categories D) balanced report card categories E) types of customer surveys
The 2005 act requires an attorney certification whereby an attorney who represents a client in bankruptcy must certify the accuracy of the information contained in the bankruptcy petition
Indicate whether the statement is true or false