Financial accountability and social responsibility marketing are elements of ________
A) performance marketing
B) relationship marketing
C) internal marketing
D) social marketing
E) mass marketing
A
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Historically, recognition has described a preference for financial reporting such "that possible errors in measurement be in the direction of understatement rather than overstatement of net income and net assets."
Indicate whether the statement is true or false
Public relations typically does not have responsibility for which one of the following?
A. Monitoring awareness inside and outside the organization B. Counseling management on policy C. Analyzing the impact of policies on publics D. Improving product design and packaging E. Producing measurable changes in behavior
The earliest IT supply chain products were
A) aggregate planning modules. B) cloud-based. C) SaaS (software as a service). D) enterprise resource planning modules.
One international standard for managing quality across the supply chain is:
A) ISO 9000. B) ISO 14000. C) AQL. D) LTPD.