The three major types of organizational buying situations are:
A) new task buy, rebuy, and limited task buy
B) new task buy, straight rebuy, and modified rebuy
C) habitual buying decisions, variety-seeking buying decisions, and complex buying decisions
D) transactional buy, consultative buy, and strategic alliance buy
E) transactional buy, product buy, strategy buy
B
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Intangibility with regards to a service means that the service cannot be duplicated across providers
Indicate whether the statement is true or false
________ helps in the prompt resolution of service issues.
A. Knowledge gap B. Procedural rigidity C. Intangibility D. Employee empowerment E. Service gap
On October 1, 2017, Nurix, Inc. purchased a patent for $205,000 cash. Although the patent gives legal protection for 20 years, the patent is expected to be used for only 10 years. What will be the balance in the patent account on September 30, 2018?
A) $184,500 B) $205,000 C) $194,750 D) $102,500
______ is a qualitative method that attempts to eliminate or minimize the problem of bias in the opinion of a single expert by using a panel of experts to generate forecasts.
a. Expert opinion b. Sales force opinion c. Market research d. The Delphi method