In the business-to-business sector, advertising tends to:

A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows
B) be the primary vehicle for communicating to customers
C) be performed in-house to prevent competitors from learning about the company's products and communication approach
D) identify key new target markets


A

Business

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You can make your cover message more appealing by addressing it specifically to the Human Resources Department or Hiring Manager

Indicate whether the statement is true or false

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Which of the following is an assumption of most of the traditional models in finance??

A. ?No nation can place constraints on the transfer of corporate resources. B. ?A competitive marketplace exists in which the terms of trade are determined by the participants. C. ?Cash flows in various parts of a multinational corporate system are always denominated in the same currencies. D. ?The exchange rate is determined by direct negotiation between the host government and the multinational corporation. E. ?The ability to curtail unprofitable operations is uniform in all the countries in which subsidiaries operate.

Business

Whenproduct designers use computer-aided design (CAD) software to produce technical drawings in three dimensions, they are using:

A. lateral system software. B. vertical applications software. C. utility software. D. office productivity software.

Business