Why is the relationship between satisficer/maximizer decision-making strategies and satisfaction surprising?
A) Maximizers take more time to make the best possible choice and tend to be happier with the outcome than are satisficers.
B) Satisficers take more time to make the best possible choice and tend to be happier with the outcome than are maximizers.
C) Maximizers take more time to make the best possible choice and tend to be less happy with the outcome than are satisficers.
D) Satisficers take more time to make the best possible choice and tend to be less happy with the outcome than are maximizers.
Answer: C
Rationale: Two types of consumers have emerged in our society. Satisficers are individuals who seek to make decisions that are, simply put, "good enough." In contrast, maximizers are individuals who attempt to evaluate every option for every choice until they find the perfect fit. Somewhat surprisingly, satisficers are generally happier about their decisions than maximizers.
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